How work gets done

Process

A predictable process reduces friction for everyone. Each phase is structured to maintain momentum, keep communication clear, and surface problems while they are still manageable. Ready to start?


1
Discovery

Establish a clear and shared understanding of the problem before any work begins.

Discovery is a structured conversation, not a requirements dump. The goal is to surface what the client actually needs, understand the existing context (tools, team, constraints, history), and identify anything that could shape the direction of the project. This phase ends when both sides agree on what problem is being solved and why it matters.

Inputs

  • Client brief or description of the current situation
  • Any existing documentation, designs, or technical context
  • Access to stakeholders who can speak to business requirements

Outputs

  • Documented problem statement
  • Initial scope boundary
  • List of open questions and assumptions requiring validation
2
Planning

Convert the problem into a concrete, agreed-upon scope with a clear delivery path.

Planning produces the Scope of Work, a document that defines what will be built, what decisions have been made, and what has been deliberately left out. It also covers timeline, milestones, and how communication will be handled throughout the project. Nothing moves to execution until the scope is reviewed and confirmed by both sides.

Inputs

  • Discovery findings and problem statement
  • Client priorities and any hard constraints
  • Technical feasibility considerations from the previous phase

Outputs

  • Scope of Work document
  • Milestone and delivery timeline
  • Communication protocol and check-in cadence
3
Design & Development

Build the defined scope with steady visibility and no surprises at handoff.

Work proceeds incrementally against the agreed scope. For projects involving design, visual decisions are made and reviewed before development begins on the affected areas. Progress is shared at regular intervals, not only at the end, so the client can identify misalignments early when adjustments are cheap. Clear records are kept of decisions made during this phase.

Inputs

  • Approved Scope of Work
  • Design assets or style references if applicable
  • API documentation or third-party integration specifications

Outputs

  • Implemented features against scope
  • Staged or preview environment for review
  • Running change log of decisions and adjustments
4
Review & Iteration

Validate the work against the original problem and address what falls short.

Review is not a formality. Feedback from this phase is used to close the gap between what was specified and what was built, and to identify anything the specification missed. Iteration is scoped, changes outside the original SOW are treated as separate additions rather than scope creep absorbed silently. This keeps the project honest and the timeline accurate.

Inputs

  • Staged build for review
  • Client feedback against agreed acceptance criteria
  • Testing notes from pre-review internal checks

Outputs

  • Prioritized list of revisions
  • Updated build incorporating confirmed changes
  • Sign-off on completed scope items
5
Delivery & Support

Ship cleanly, transfer ownership completely, and remain available after launch.

Delivery includes deployment to the production environment, a complete handoff of the codebase and any configuration, and documentation sufficient for the client to operate the product independently. Post-launch support covers the period immediately after delivery when real-world usage surfaces issues that staging does not. Ongoing support beyond this window is available as a separate engagement.

Inputs

  • Reviewed and approved build
  • Production environment access
  • Sign-off confirming all scope items are complete

Outputs

  • Deployed production application
  • Complete codebase and configuration handoff
  • Documentation and operational notes

Not all projects start at the beginning of this sequence. Some engagements begin mid-build, or cover only a few phases. Scope adjustments are handled explicitly, documented as additions to the original agreement rather than absorbed informally, so the project stays predictable for both sides throughout. See all services or start a conversation.

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